Building companies are hard work, especially if you are tackling tough problems in healthcare like midlife women’s health and menopause. It takes a village for sure. Having started and helped grow many companies, we wanted Lisa Health to reflect our values in its choices of people to join our village. Values like promoting diversity and inclusion, supporting other like-minded organizations promoting women, particularly women who are disadvantaged, acknowledging that one or two people do not alone achieve success. In the spirit of these values, we would like to recognize a few people and organizations that have been instrumental in our early growth.
We partnered with Tradecraft to design our web and mobile responsive app. Tradecraft is an immersive training program for people who want to work in start-ups. A perfect match for us! Our team was comprised mostly of women, all people of color and diverse ethnicities, all highly talented, ambitious and passionate about helping launch Lisa Health. We are incredibly grateful for their contribution, especially Pew Wutilertcharoenwong, a rising star in product design and leadership who led the team and the design.
For technical development, we knew we wanted to find women who code, preferably midlife women who have experience navigating the journey. This is not an easy task. We partnered with AnnieCannons, a non-profit based in Oakland, California, that teaches women who were formerly human trafficked or sexually abused to code. Led by two amazing women, Jessica Hubley and Laura Hackney, CEO and CTO respectively, we were impressed by their tech smarts, commitment to helping a tough population, and dedication to developing Lisa Health as a world-class app out of the gate. We also were thrilled to support an Oakland-based organization. We are indebted to this powerhouse team.
From the start, Emily Peters, CEO of Uncommon Bold, a healthcare brand strategy and communications company, has been our brand strategist extraordinaire and chief cheerleader. We are grateful for her unwavering support and confidence in us.
There are many other people who support us as advisors, connectors, and supporters. It’s a very long list and we are indebted to all of them.
As we grow, we plan to continue to make deliberate, smart choices in our selection of who we work with. We hope that our example will inspire others who are starting companies to do the same. With a little care and attention, small companies can have an outsized impact on workplace diversity and social entrepreneurship.